There are a number of PPC certification courses available online that can help digital marketers hone their skills and knowledge in this area. Here are some of the most popular options:
-The Google AdWords Certification Program: This program offers two different levels of certification, the Fundamental and Advanced levels. To become certified at the Fundamental level, you must pass the AdWords Fundamentals exam. To become certified at the Advanced level, you must pass both the AdWords Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
-Bing Ads Accredited Professional Program: This program offers two different certifications, Bing Ads Fundamentals, and Bing Ads Advanced. To become certified at the Fundamental level, you must pass the Bing Ads Fundamentals exam. To become certified at the Advanced level, you must pass both the Bing Ads Fundamentals exam and one of the following exams: Search Advertising, Display Advertising, or Mobile Advertising.
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-The Digital Marketing Institute’s Certified Digital Marketer Program: This program offers four different certifications, Foundation, Practitioner, Specialist, and Professional. To become certified at the Foundation level, you must pass the Digital Marketing Foundations exam. To become certified at the Practitioner level, you must pass both the Digital Marketing Foundations exam and one of the following exams: Search Advertising, Social Media Marketing, Email Marketing, or Web Analytics. To become certified at the Specialist level, you must pass all three of the following exams: Search Advertising, Social Media Marketing, and Email Marketing. Finally, to become certified at the Professional level, you must pass all four of the following exams: Search Advertising, Social Media Marketing, Email Marketing, and Web Analytics.
-The HubSpot Academy’s Inbound Certification Program: This program offers four different levels of certification, Starter, Intermediate, Advanced, and Expert. To become certified at the Starter level, you must complete the Inbound Certification course. To become certified at the Intermediate level, you must complete both the Inbound Certification course and one of the following courses: Content Marketing Certification or Email Marketing Certification. To become certified at the Advanced level, you must complete all three of the following courses: Inbound Certification, Content Marketing Certification, and Email Marketing Certification. Finally, to become certified at the Expert level, you must complete all four of the following courses: Inbound Certification, Content Marketing Certification, Email Marketing Certification, and HubSpot Sales Software Certification.
-The Adobe Certified Expert Program: This program offers four different levels of certification, ACE: Fundamentals, ACE: Intermediate, ACE: Advanced, and ACE: Master. To become certified at the Fundamentals level, you must pass the Adobe Certification Exam for Digital Marketers. To become certified at the Intermediate level, you must pass both the Adobe Certification Exam for Digital Marketers and one of the following exams: Adobe Analytics Business Practitioner or Adobe Audience Manager Business Practitioner. To become certified at the Advanced level, you must pass all three of the following exams: Adobe Certification Exam for Digital Marketers, Adobe Analytics Business Practitioner, and Adobe Audience Manager Business Practitioner. Finally, to become certified at the Master’s level, you must pass all four of the following exams: Adobe Certification Exam for Digital Marketers, Adobe Analytics Business Practitioner, Adobe Audience Manager Business Practitioner, and Adobe Campaign Standard Business Practitioner.
-The Google Analytics Individual Qualification (IQ) Test: To become certified, you must pass the Google Analytics IQ test with a score of 80% or higher.
Once you have completed one of these certification programs and earned your PPC certification, you will be able to list this credential on your resume and LinkedIn profile to show potential employers that you have the skills and knowledge necessary to succeed in a digital marketing career. In addition, having a PPC certification can help you stand out from other candidates when applying for jobs and can give you a leg up in salary negotiations.
So, if you’re interested in pursuing a career in digital marketing, consider getting certified in PPC. Doing so will show potential employers that you’re serious about your career and that you have the skills and knowledge necessary to succeed. And, if you’re already working in digital marketing, getting certified can help you advance your career and earn a higher salary. So what are you waiting for? Get started on your PPC certification today!
The Benefits of Google Ads for Ecommerce
Google Ads can be a great way to drive traffic to your ecommerce store. Here are some benefits of using Google Ads for your business:
- Reach a wider audience: With Google Ads, you can reach a larger audience than you would with other marketing channels.
- Target your ads: You can target your ads to specific demographics, interests, and even locations. This ensures that your ad reaches the right people.
- Get more conversions: Google Ads can help you get more sales and conversions by driving targeted traffic to your store.
- Save money: Google Ads is a cost-effective way to market your business. You only pay when someone clicks on your ad, so you don’t have to spend a lot of money on ads that no one will see.
- Measure your results: With Google Ads, you can track your campaigns and see how well they’re performing. This allows you to make changes and improve your results over time.
If you’re looking for a way to drive traffic and sales to your ecommerce store, Google Ads is a great option. By taking advantage of the benefits it offers, you can grow your business and reach your goals. Also, you can hire a Google Ads agency to optimise your Ad campaigns.
How to Wisely Spend Your Google Ads Ecommerce Budget
You’ve finally taken the plunge and decided to invest in Google Ads for your ecommerce store. Congratulations! Paid advertising can be a great way to drive traffic and sales, but it can also be a huge drain on your budget if you’re not careful.
Here are a few tips to help you make the most of your Google Ads budget:
- Set a realistic budget.
The first step is to set a budget that you’re comfortable with and that you know you can stick to. Remember, you’ll need to factor in both your ad spend and any associated costs (like hiring someone to manage your campaign).
- Target your ads wisely.
It’s important to target your ads carefully so that you’re reaching your ideal customer. Consider both who you want to reach and where they are in the buying cycle.
- Test, test, test.
You’ll never know what works best until you try it! Be sure to test different ad copy, images, and targeting options to find what performs best for your store.
- Keep an eye on your results.
Finally, it’s important to monitor your results so that you can make adjustments as needed. Keep an eye on your click-through rate (CTR), conversion rate, and cost per conversion to ensure that your campaign is performing well.
By following these tips, you can be sure that you’re making the most of your Google Ads ecommerce budget. So what are you waiting for? Get started today!
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