It’s easy to get wrapped up in the process of creating marketing content for your business. That’s probably the reason why you’ve visited Promo.com so many times. However, you may not be able to optimise your content if your marketing strategy is not guided by a social media planner.
A social media calendar is an essential tool for managing your online marketing campaign. You can use it to track when and where your planned posts will go up. The calendar itself may contain the posts that you intend to publish.
Using that kind of calendar makes a lot of sense if you want to create an organised social media marketing strategy. The calendar will also help you organise your strategies based on the platforms you’re using. It will even come in handy for tracking the metrics of your posts.
Simply put, you need a social media planner to run a successful advertising campaign online. If you haven’t used one previously, there are tools available that can help you create and manage your calendar better. We’re using this article to highlight those tools. Check out those tools below and see which one you like best.
1. Promo
It’s hard not to fall in love with Promo’s social media planner tool. You’ll be hard-pressed to find any tool that can rival it in terms of interactivity. Promo quickly provides you with potential ideas for your social media posts. They are also date-specific ideas. You can take inspiration from the contents of the calendar to create your own highly engaging posts.
Beyond that, Promo also provides an easy suite of tools for you to use. You should have no trouble creating your posts with their help. Promo’s calendar tool is especially helpful if you want to populate your social media accounts with videos. Remember, Promo is also a video creation platform. Feel free to use it to make the videos that will go up on your calendar and your accounts.
2. ContentCal
Leading off our list of the top social media planner tools that are currently available is ContentCal. ContentCal stands out because of its interface. It arguably features the most beginner-friendly interface out of all the available options. You will understand how to use it properly within minutes. All the functions are also highly intuitive. You should be able to navigate the tool properly even if you are completely new to it.
ContentCal can also be integrated into other frequently used apps such as Slack. That’s a great feature because it makes coordinating with your employees or team members easier. You can provide instructions or highlight changes that need to be made using the apps connected to ContentCal.
3. Falcon
Anyone in charge of a social media campaign can tell you that maintaining constant engagement is critical to success. If your content flow is too slow, you will lose the attention of your audience.
Falcon is great because it makes it easier for you to create, edit, and publish your social media posts. This tool is not just a social media calendar. It basically also acts as the hub for your campaign. All the steps needed to publish a post can all be done on Falcon. The aforementioned tool also gives you access to a shared library. Keep all your top assets in that shared library so that anyone on your team can use and reuse them quickly.
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4. Google Drive
If you and your team are using a social media planner for the first time, it’s not a bad idea to start with Google Drive. Chances are you are already familiar with Google’s suite of handy tools. Google Docs, Google Sheets, and Google Calendar are widely used tools already.
Your employees will likely have no trouble using those tools to create content for your social media accounts. They can just start working right away instead of getting a feel for the new tools first. The calendar itself is lacking compared to other options. That could be the reason why you opt to use something else.
5. Loomly
Loomly is a type of social media planner tool that can either be very simple or complex. It depends on how deep you want to dive into it. On the surface, Loomly has you covered when it comes to the basics. All the editing tools are there and the important integrations are also present. You can even automate publishing if you wish to further simplify your experience with this tool.
Go deeper, though, and you’ll find that Loomly allows you to learn so much about your social campaign. It provides numerous tools that can thoroughly analyse the performance of your posts. Loomly is not the most beginner-friendly management tool. That said, it can be a great one to use if you want to run a sophisticated social media campaign.
6. Meet Edgar
The main selling point of Meet Edgar is its automated features. Use this tool to compensate for staffing shortages. You see, Meet Edgar is capable of pulling your popular posts and then posting them on your channels. It does so even with minimal input from you. All you have to do is approve the posts for publication.
After you set your desired publishing times, Meet Edgar will get to work on analysing your old posts. Meet Edgar will then identify the ones that drew the best engagement and repurpose them. Essentially, Meet Edgar allows you to maintain your social media presence even as you tend to other matters.
7. Trello
Trello is a more unconventional social media planner tool because there is no actual calendar. Instead, you can use boards and cards to organise your campaign. You can create boards dedicated to different social media accounts. After that, you can create cards so your employees know who’s in charge of creating posts for the specific platforms. Those cards can also tell your employees what kind of posts you want them to make.
For those looking for a no-frills content management tool, Trello stands out as a good choice. Creating your own social media planner does not have to be a difficult undertaking. Choose from the tools we’ve highlighted here and get started on creating a calendar dedicated to your social media campaign!
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